Digital Marketing And PR For Small And Medium-Sized Law Firms

Lawtelligence plans and delivers digital marketing and digital PR for small and medium-sized law firms, combining the experience of a law graduate with 25 years in the legal sector and a technical SEO specialist.

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Your firm is more likely to win work when the right people find you and see that you understand their needs. We create a clear path to that connection, shaped around your practice areas and the clients you’d like to attract. You’ll work directly with our two directors, Corinne McKenna and Paul McKenna, from your first strategy call through to your monthly report.

Corinne has spent 25 years in the legal sector, including 14 years in legal writing. She holds an LLB from the University of Canterbury in New Zealand. At LexisNexis in the UK and New Zealand, she managed key law firm accounts and trained solicitors, barristers, members of the judiciary, students, and academics in online legal research. Paul spent more than a decade in enterprise IT at EMC and DXC Technology before taking the lead on the technical side of our work.

How can we help your law firm grow?

We’re here to help your firm grow with three connected services, each led by the person best suited to deliver it.

Editorial and digital PR

Corinne researches and writes opinion pieces and practice articles for publication under your name in the legal and business press, and manages the approach to the editor. Her own articles have appeared in Solicitors Journal and Today’s Conveyancer. See our law firm PR service.

SEO and search visibility

Paul runs technical SEO, schema and monthly reporting from Google Search Console, Google Analytics and Ahrefs, and tracks where your firm appears in Google’s AI Overviews and answer engines such as ChatGPT. See our law firm SEO service and our approach to GEO for law firms.

Content, branding and social media

We write the service pages and articles your clients read before they call, checked against primary legal sources, and shape the brand and social media content that carries your message. See our law firm content service.

Why do law firms choose Lawtelligence?

Law firms choose Lawtelligence because the people who plan the work are the people who do it. There are no account managers between you and the directors, and no large office to pay for, so your budget goes into the work itself.

Corinne spent years selling to solicitors as a former award-winning sales representative at LexisNexis, so she knows what makes a firm choose one adviser over another and writes with that in mind. Paul’s background is in IT and business analysis, so we base our recommendations on your own search and analytics data.

Because we are small, we can change course quickly when your priorities move or Google changes how it ranks law firm websites. Each plan is built for one firm, and we agree it with you before any work starts.

Read how we helped Hadi Law Solicitors grow a national presence through website content, or read more about Corinne and Paul.

What do our clients say?

“We have been working with Corinne and Paul at Lawtelligence for several years and the quality of their work has always been first class.” Don Fidler

“There are few legal copywriters that I would trust with my content and Corinne is one person that I would truly recommend.” Askews Legal LLP, Coventry

“Since engaging Corinne and Paul at Lawtelligence Legal Marketing in late 2025, we have seen a marked and measurable improvement in new client enquiries and overall business growth. Their work has included substantial updates to our website, with enhanced and expanded content supported by comprehensive back‑office SEO activity. Their monthly reporting and quarterly marketing plans are structured, clear, and commercially useful. They maintain excellent communication and are genuinely enjoyable to work with. From a business perspective, the investment has been entirely worthwhile.” Pauline Purcell, Purcell Solicitors

Read all our client testimonials.

Lawtelligence Legal Marketing

5.0Out of 5 stars

Overall rating out of 11 Google reviews

Daniel Black
2 months ago

Corinne has been excellent to work with—consistently delivering high-quality, engaging content that really hits the mark. She’s reliable, responsive, and always turns things around quickly, often going above and beyond to get it just right.

mike K
2 months ago

Very professional

Don Fidler
5 months ago

We have been working with Corinne and Paul at Lawtelligence for several years and the quality of their work has always been first class. The content they produce is consistently excellent, well-researched, and accurate, and every campaign has been handled with real diligence and attention to detail. They are professional, reliable, and clearly understand the legal sector inside out. It’s been a pleasure working with them over the years, and we would highly recommend Lawtelligence to any firm looking for high-quality content and well-managed campaigns.

John McAuley
a year ago

I've been working with Corinne to support our website development and our lawyers over the last few months. She's taken the time to understand our target audience and write creative, interesting copy and articles from day one. And a very friendly, personable (non-AI!) approach too. Highly recommended!

Dev Jummoodoo
a year ago

The Legal Copywriting Company is a great business that offers excellent tailored articles which have grown our firm and we have been able to target different customers - thank you.

Daniel Calvo
a year ago

I’ve been working with Corinne and The Legal Copywriting Company for a few months. Their legal content is clear, well-researched, and professional. I’d recommend them to anyone looking for solid legal writing.

Ann Drinan
a year ago

Corinne's work as a legal copywriter and her commitment to thorough legal research and access to established resources seems to set her apart from many others in the field. This contributes significantly to the quality and reliability of the content. Trusting a writer with legal content is crucial, and Corinne has earned our trust through her professionalism and expertise.

There are few legal copywriters that I would trust with my content and Corinne is one person that I would truly recommend. The fundamental decision comes if you could trust the legal research going into every article, Corinne subscribes to established legal resources which may come as a surprise but many content writers do not. Up to date articles, on time allow growth of my business whilst ensuring my fee earners are doing what they are paid to do - which is fee earn.

Nathan Fowler
5 years ago

I've worked with Corinne and Paul from the Legal Copywriting Company for a couple of years, and I have nothing but positive experiences to report. In this time, we have produced two extensive writing projects together, both of which required considerable research and planning. These two documents provide our customers with an in-depth resource to help them make the right purchasing decisions. From a business perspective, we documented our customer journey online, which helps our sales and marketing processes and means that we don't have to answer the same queries repeatedly. Our current work together is more standard marketing outreach. Corinne consistently produces high-quality SEO researched short to medium-length articles for our twice monthly blog. Excellent quality, exceptional value and a super friendly service. Really nice people to work with.

Ali Najak
5 years ago

Great service and high quality copywriting. A real pleasure working with them.

Get in touch

Book a free 30-minute call with Corinne to talk through where your firm is now and where you want it to be. Phone: 01691 839661 or email: corinne@lawtelligence.co.uk

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