by Corinne McKenna | Aug 18, 2026 | blog
From 2nd August 2026, every large language model provider selling into the European Union must embed a hidden, machine-readable mark in the text, audio, images, and video their systems generate. The obligation stems from Article 50(2) of the EU AI Act. Existing LLMs...
by Corinne McKenna | Jul 29, 2026 | blog
To compete effectively, you should plan to spend between 5% and 10% of your gross fee income on marketing if you run a small firm of one to five fee earners, rising toward 15% for a defined growth push such as a new practice area or location. This applies across...
by Corinne McKenna | Jul 3, 2026 | blog
A well-constructed prompt for a legal article combines seven elements: role, context, task, output format, examples, constraints, and instructions. Law firms in England and Wales that master this structure produce first drafts that need less editing, carry lower...
by Corinne McKenna | Jun 19, 2026 | blog
Track GEO by running regular manual prompt tests across ChatGPT, Perplexity, Gemini, and Google AI Mode; monitoring AI referral traffic in Google Analytics; and, if budget allows, using a dedicated AI monitoring tool. Connect changes in these metrics to content and...
by Corinne McKenna | Jun 18, 2026 | blog
AI systems cite sources they trust. Build trust by credentialing your authors visibly, maintaining factual accuracy, earning external mentions from reputable sources, and keeping content up to date. Trust signals are the infrastructure that structural improvements...
by Corinne McKenna | Jun 18, 2026 | blog
Content structure is one of the most direct levers available for improving AI citation performance. How you organise information, how quickly you answer questions, and how clearly you signal the purpose of each section all influence whether AI systems extract and cite...
by Corinne McKenna | Jun 15, 2026 | blog
GEO for law firms means making your content the source AI tools want to cite. Write authoritative, well-structured content that answers real questions directly, implement schema markup, build genuine authority signals across the web, and monitor where you appear in...
by Corinne McKenna | May 24, 2026 | blog
Five-Point Summary When it comes to social media for solicitors, start with the practice area, then choose the platform, and finally decide on the content format. The order matters. LinkedIn suits business-facing services such as employment, corporate, commercial...
by Corinne McKenna | May 18, 2026 | blog
Summary AI content can lower costs for law firms, but it also brings serious risks, especially in regulated and YMYL areas. Many firms underestimate these risks, which can affect both search rankings and legal compliance. Google’s 2025 updates focused on low-value,...
by Corinne McKenna | Apr 21, 2026 | blog
Key Points Digital PR earns editorial coverage and high-authority backlinks from respected publications, which improves search rankings, AI visibility, and the kind of public trust that turns an online search into an instruction. The most effective law firm PR...
