by Corinne McKenna | Jul 3, 2026 | blog
A well-constructed prompt for a legal article combines seven elements: role, context, task, output format, examples, constraints, and instructions. Law firms in England and Wales that master this structure produce first drafts that need less editing, carry lower...
by Corinne McKenna | Jun 19, 2026 | blog
Track GEO by running regular manual prompt tests across ChatGPT, Perplexity, Gemini, and Google AI Mode; monitoring AI referral traffic in Google Analytics; and, if budget allows, using a dedicated AI monitoring tool. Connect changes in these metrics to content and...
by Corinne McKenna | Jun 18, 2026 | blog
AI systems cite sources they trust. Build trust by credentialing your authors visibly, maintaining factual accuracy, earning external mentions from reputable sources, and keeping content up to date. Trust signals are the infrastructure that structural improvements...
by Corinne McKenna | Jun 18, 2026 | blog
Content structure is one of the most direct levers available for improving AI citation performance. How you organise information, how quickly you answer questions, and how clearly you signal the purpose of each section all influence whether AI systems extract and cite...
by Corinne McKenna | Jun 15, 2026 | blog
GEO for law firms means making your content the source AI tools want to cite. Write authoritative, well-structured content that answers real questions directly, implement schema markup, build genuine authority signals across the web, and monitor where you appear in...
by Corinne McKenna | May 24, 2026 | blog
Five-Point Summary When it comes to social media for solicitors, start with the practice area, then choose the platform, and finally decide on the content format. The order matters. LinkedIn suits business-facing services such as employment, corporate, commercial...
by Corinne McKenna | May 18, 2026 | blog
Summary AI content can lower costs for law firms, but it also brings serious risks, especially in regulated and YMYL areas. Many firms underestimate these risks, which can affect both search rankings and legal compliance. Google’s 2025 updates focused on low-value,...
by Corinne McKenna | Apr 21, 2026 | blog
Key Points Digital PR earns editorial coverage and high-authority backlinks from respected publications, which improves search rankings, AI visibility, and the kind of public trust that turns an online search into an instruction. The most effective law firm PR...
by Corinne McKenna | Apr 6, 2026 | blog
Key Points SEO for law firms in 2026 requires a layered approach: technical foundations, practice area content, local search optimisation, link authority, and AI visibility — each element reinforces the others. Legal content sits within Google’s Your Money Your...
by Corinne McKenna | Mar 13, 2026 | blog
Key points The majority of prospective clients now begin their search for legal services online, and law firms that lack a structured digital marketing strategy risk losing enquiries to competitors who invest in visibility, trust, and content quality. Google’s...
