by Corinne McKenna | Feb 23, 2026 | blog
Summary Google released three core algorithm updates in 2025 (Google’s 2025 Algorithm Updates) alongside revised Search Quality Rater Guidelines that specifically instruct human evaluators to assign the lowest quality rating to pages dominated by AI-generated...
by Corinne McKenna | Jan 20, 2026 | blog
Summary Effective prompt engineering requires a precise structure that combines role, context, task, constraints, and examples to generate publication-ready legal marketing content. The CARE framework (Context, Ask, Rules, Examples) provides a proven template that...
by Corinne McKenna | Jan 7, 2026 | blog
Article Summary: Search has fractured. Law firms once competed for blue links on Google. Now they compete across answer engines, AI chatbots, voice assistants, and generative search platforms. Four strategies define visibility in 2026: SEO builds the foundation by...
by Corinne McKenna | Nov 24, 2025 | blog
Summary E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and helps Google assess content quality for search. E-E-A-T began within the Search Quality Rater Guidelines and shapes how Google evaluates reliable information. Law firms rely...
by Corinne McKenna | Nov 10, 2025 | blog
Summary AI Overviews now appear in 60% of Google searches as of February 2026, fundamentally altering how potential clients discover legal services and driving a shift from click-based metrics to citation-based visibility. Law firms experienced a median 42% drop in...
by Corinne McKenna | Oct 15, 2025 | blog
In the bustling world of UK law, you have your Davids – the agile, expert small and medium-sized firms, often punching above their weight. The big guys have armies of marketers, slick campaigns, and a presence everywhere. But does that mean the Davids are out of luck?...
by Corinne McKenna | Oct 14, 2025 | blog
For law firms regardless of size and reach, a website is just the start. When people need a lawyer, they don’t flip through the Yellow Pages anymore. Instead they search online. That’s why ‘Search Engine Optimization (SEO)’ is so important (and...
by Corinne McKenna | Oct 10, 2025 | blog
According to recent research, the average UK law firm still allocates just 2% of gross revenue to marketing – a figure that has been creeping upward as firms recognise that client acquisition requires more than word-of-mouth referrals and professional...
by Corinne McKenna | Oct 10, 2025 | blog
Search engine optimisation (SEO) might seem straightforward on paper, but for UK law firms, SEO is anything but. The legal sector faces a distinct set of obstacles that make traditional SEO approaches inadequate at best and actively harmful at worst. Understanding...
by Corinne McKenna | Oct 10, 2025 | blog
According to Microsoft’s recent announcement, the way search engines select and present content has fundamentally shifted. Traditional SEO focused on getting your page ranked in a list. AI search is different: it is about getting your specific content chosen to...
