by Corinne McKenna | May 18, 2026 | blog
Summary AI content can lower costs for law firms, but it also brings serious risks, especially in regulated and YMYL areas. Many firms underestimate these risks, which can affect both search rankings and legal compliance. Google’s 2025 updates focused on low-value,...
by Corinne McKenna | Apr 21, 2026 | blog
Key Points Digital PR earns editorial coverage and high-authority backlinks from respected publications, which improves search rankings, AI visibility, and the kind of public trust that turns an online search into an instruction. The most effective law firm PR...
by Corinne McKenna | Apr 6, 2026 | blog
Key Points SEO for law firms in 2026 requires a layered approach: technical foundations, practice area content, local search optimisation, link authority, and AI visibility — each element reinforces the others. Legal content sits within Google’s Your Money Your...
by Corinne McKenna | Mar 13, 2026 | blog
Key points The majority of prospective clients now begin their search for legal services online, and law firms that lack a structured digital marketing strategy risk losing enquiries to competitors who invest in visibility, trust, and content quality. Google’s...
by Corinne McKenna | Feb 23, 2026 | blog
Summary Google released three core algorithm updates in 2025 (Google’s 2025 Algorithm Updates) alongside revised Search Quality Rater Guidelines that specifically instruct human evaluators to assign the lowest quality rating to pages dominated by AI-generated...
by Corinne McKenna | Jan 20, 2026 | blog
Summary Effective prompt engineering requires a precise structure that combines role, context, task, constraints, and examples to generate publication-ready legal marketing content. The CARE framework (Context, Ask, Rules, Examples) provides a proven template that...
by Corinne McKenna | Jan 7, 2026 | blog
Article Summary: Search has fractured. Law firms once competed for blue links on Google. Now they compete across answer engines, AI chatbots, voice assistants, and generative search platforms. Four strategies define visibility in 2026: SEO builds the foundation by...
by Corinne McKenna | Nov 24, 2025 | blog
Summary E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and helps Google assess content quality for search. E-E-A-T began within the Search Quality Rater Guidelines and shapes how Google evaluates reliable information. Law firms rely...
by Corinne McKenna | Nov 10, 2025 | blog
Summary AI Overviews now appear in 60% of Google searches as of February 2026, fundamentally altering how potential clients discover legal services and driving a shift from click-based metrics to citation-based visibility. Law firms experienced a median 42% drop in...
by Corinne McKenna | Oct 15, 2025 | blog
In the bustling world of UK law, you have your Davids – the agile, expert small and medium-sized firms, often punching above their weight. The big guys have armies of marketers, slick campaigns, and a presence everywhere. But does that mean the Davids are out of luck?...
