Corinne McKenna
Corinne McKenna co-founded Lawtelligence with almost 30 years of experience in the legal sector, holding an LLB and a career spanning LexisNexis, The Legal Copywriting Company, and specialist legal AI marketing and training.
About Corinne
Corinne began her career at LexisNexis, working across the UK and New Zealand, where she managed key law firm accounts and delivered online legal research training to solicitors, barristers, the judiciary, students, and legal academics. That grounding in how legal professionals research, write, and communicate has shaped the standards she applies to every marketing client and training session.
In 2012, Corinne founded The Legal Copywriting Company, serving as its director for 12 years. During that time, she wrote and edited website landing pages, articles, and thought-leadership content for law firms, barristers, King’s Counsel, and suppliers to the legal sector. She built a reputation for content that is legally accurate, clearly argued, and useful to the clients it is written for.
What does Corinne do at Lawtelligence?
Corinne leads all content, training, and marketing strategy and consulting work at Lawtelligence. She writes and edits every piece of legal content the agency produces, ensuring it meets the accuracy and authority standards law firm clients need. Corinne also trains lawyers, academics, and students in AI-assisted legal research, helping legal professionals identify where AI tools are genuinely useful and where human judgement must take over.
How Corinne helps law firm’s grow
Her work has been published in Today’s Conveyancer and the Solicitors Journal, covering E-E-A-T principles for legal content, AI-optimised writing, and SEO strategy for law firms. Corinne’s areas of expertise include:
- Legal content writing, editing, and proofreading for solicitors and barristers,
- AI and LLM research, writing, SEO, GEO, and prompt training for legal professionals
- Branding, tone of voice, and marketing strategy for small practices
- E-E-A-T content principles and SRA-compliant marketing
- Social media strategy and thought-leadership writing for solicitors
- PR and editorial placements in the legal press
Corinne works with a carefully chosen client list. Every piece of marketing and training she produces/delivers is checked for legal accuracy and reviewed for SRA compliance before publication.
Email: corinne@lawtelligence.co.uk
