by Corinne McKenna | May 24, 2026 | blog
Five-Point Summary When it comes to social media for solicitors, start with the practice area, then choose the platform, and finally decide on the content format. The order matters. LinkedIn suits business-facing services such as employment, corporate, commercial...
by Corinne McKenna | May 18, 2026 | blog
Summary AI content can lower costs for law firms, but it also brings serious risks, especially in regulated and YMYL areas. Many firms underestimate these risks, which can affect both search rankings and legal compliance. Google’s 2025 updates focused on low-value,...
by Corinne McKenna | Apr 21, 2026 | blog
Key Points Digital PR earns editorial coverage and high-authority backlinks from respected publications, which improves search rankings, AI visibility, and the kind of public trust that turns an online search into an instruction. The most effective law firm PR...
by Corinne McKenna | Apr 6, 2026 | blog
Key Points SEO for law firms in 2026 requires a layered approach: technical foundations, practice area content, local search optimisation, link authority, and AI visibility — each element reinforces the others. Legal content sits within Google’s Your Money Your...
by Corinne McKenna | Mar 13, 2026 | blog
Key points The majority of prospective clients now begin their search for legal services online, and law firms that lack a structured digital marketing strategy risk losing enquiries to competitors who invest in visibility, trust, and content quality. Google’s...
by Corinne McKenna | Feb 23, 2026 | blog
Summary Google released three core algorithm updates in 2025 (Google’s 2025 Algorithm Updates) alongside revised Search Quality Rater Guidelines that specifically instruct human evaluators to assign the lowest quality rating to pages dominated by AI-generated...
