by Corinne McKenna | Oct 14, 2025 | blog
For law firms regardless of size and reach, a website is just the start. When people need a lawyer, they don’t flip through the Yellow Pages anymore. Instead they search online. That’s why ‘Search Engine Optimization (SEO)’ is so important (and...
by Corinne McKenna | Oct 10, 2025 | blog
According to recent research, the average UK law firm still allocates just 2% of gross revenue to marketing – a figure that has been creeping upward as firms recognise that client acquisition requires more than word-of-mouth referrals and professional...
by Corinne McKenna | Oct 10, 2025 | blog
Search engine optimisation (SEO) might seem straightforward on paper, but for UK law firms, SEO is anything but. The legal sector faces a distinct set of obstacles that make traditional SEO approaches inadequate at best and actively harmful at worst. Understanding...
by Corinne McKenna | Oct 10, 2025 | blog
According to Microsoft’s recent announcement, the way search engines select and present content has fundamentally shifted. Traditional SEO focused on getting your page ranked in a list. AI search is different: it is about getting your specific content chosen to...
by Corinne McKenna | Sep 25, 2025 | blog
Summary Classic branding and marketing books offer tested, strategic insights that small law firms can apply to refine their messaging and improve client engagement. Building a StoryBrand teaches firms how to frame their services around the client’s journey, enhancing...
by Corinne McKenna | Sep 15, 2025 | blog
Summary Social media helps small law firms build visibility, attract new clients, and establish credibility, but many firms struggle to keep their feeds active with fresh ideas. Each platform serves a different purpose: LinkedIn rewards authority, Facebook rewards...
by Corinne McKenna | Sep 9, 2025 | blog
Every Solicitor, barrister and every law firm has a underlying purpose. Sure, it may have become hazy or confused, but it will still be there. The key is to remember why we got into the law in the first place and bring this back to the fore. For some, it is about...
by Corinne McKenna | Aug 14, 2025 | blog
Summary AI search engines now shape how clients find and choose law firms, making brand visibility in these systems as important as any other form of marketing. A law firm brand that registers with AI must appeal to both people and machines, combining authoritative,...
