Paul McKenna
Paul McKenna co-founded Lawtelligence alongside Corinne after 12 years as co-director of The Legal Copywriting Company, bringing over a decade of prior experience managing IT systems and software for large organisations, including UK blue-chip clients and multinational technology companies. He holds a First Class BSc (Hons) in Business & Information Technology. His enterprise-level technical and business background is what allows Lawtelligence to deliver technical work that extends into the underlying architecture of a law firm’s website, not just its content.
About Paul
Before moving into legal marketing, Paul spent over a decade in senior IT project management, product management, and technical account roles for large organisations and multinational technology companies, including enterprise data storage manufacturer EMC and global IT services provider DXC Technology (formerly CSC UK). His work involved analysing complex business requirements, designing system and process solutions, managing large-scale software implementations and integrations, and coordinating cross-functional teams to deliver projects on time and on budget. That grounding in enterprise systems and business analysis underpins how Lawtelligence approaches technical SEO and GEO, treating a law firm’s website as a system to be architected and monitored, not just written for.
Paul’s career has spanned technical account management, IT sales, and large-scale software delivery for organisations ranging from UK blue-chip businesses to global technology firms, giving him a breadth of technical and business capability that few legal marketing specialists can offer. Paul understands how law firm websites are built, how SEO tools communicate with search platforms, how schema markup is implemented correctly, and how tracking and analytics systems should be configured to give clients meaningful data. That technical fluency is what allows Lawtelligence to deliver SEO and GEO work that extends into the architecture determining how well a law firm’s website performs.
What does Paul do at Lawtelligence?
Paul oversees all technical SEO, digital development, and business analysis at Lawtelligence. Paul manages the configuration and delivery of website audits, schema markup implementation, Core Web Vitals optimisation, Google Search Console set-up, and performance reporting. Paul also leads the agency’s AI visibility monitoring work, tracking how Lawtelligence clients are cited across Google AI Overviews, ChatGPT, Gemini, Microsoft Copilot, and Perplexity.
How Paul helps law firm’s grow
- Technical SEO: site architecture, schema markup, Core Web Vitals, and crawlability audits
- SEO strategy and keyword research for law firms
- Google Search Console, Google Analytics, and Ahrefs configuration and reporting
- Website performance optimisation and mobile-first development
- AI visibility monitoring and GEO reporting across multiple platforms
- Business systems analysis and digital infrastructure planning
- IT project management and digital development strategy
Paul’s technical work runs alongside Corinne’s content and marketing strategy, ensuring that every client receives a service where content quality and technical performance reinforce each other. Paul’s hands-on approach means that SEO recommendations are implemented, tested, and tracked, not left in a report.
Paul and Corinne both travel to meet clients, work closely with their teams, and build long-term relationships. Lawtelligence takes on a small number of clients by design, so every engagement receives the attention it deserves.
Email: paul@lawtelligence.co.uk
