by Corinne McKenna | Sep 25, 2025 | blog
Summary Classic branding and marketing books offer tested, strategic insights that small law firms can apply to refine their messaging and improve client engagement. Building a StoryBrand teaches firms how to frame their services around the client’s journey, enhancing...
by Corinne McKenna | Sep 15, 2025 | blog
Summary Social media helps small law firms build visibility, attract new clients, and establish credibility, but many firms struggle to keep their feeds active with fresh ideas. Each platform serves a different purpose: LinkedIn rewards authority, Facebook rewards...
by Corinne McKenna | Sep 9, 2025 | blog
Every Solicitor, barrister and every law firm has a underlying purpose. Sure, it may have become hazy or confused, but it will still be there. The key is to remember why we got into the law in the first place and bring this back to the fore. For some, it is about...
by Corinne McKenna | Aug 14, 2025 | blog
Summary AI search engines now shape how clients find and choose law firms, making brand visibility in these systems as important as any other form of marketing. A law firm brand that registers with AI must appeal to both people and machines, combining authoritative,...
