by Corinne McKenna | Apr 6, 2026 | blog
Key Points SEO for law firms in 2026 requires a layered approach: technical foundations, practice area content, local search optimisation, link authority, and AI visibility — each element reinforces the others. Legal content sits within Google’s Your Money Your...
by Corinne McKenna | Mar 13, 2026 | blog
Key points The majority of prospective clients now begin their search for legal services online, and law firms that lack a structured digital marketing strategy risk losing enquiries to competitors who invest in visibility, trust, and content quality. Google’s...
by Corinne McKenna | Feb 23, 2026 | blog
Summary Google released three core algorithm updates in 2025 (Google’s 2025 Algorithm Updates) alongside revised Search Quality Rater Guidelines that specifically instruct human evaluators to assign the lowest quality rating to pages dominated by AI-generated...
by Corinne McKenna | Jan 20, 2026 | blog
Summary Effective prompt engineering requires a precise structure that combines role, context, task, constraints, and examples to generate publication-ready legal marketing content. The CARE framework (Context, Ask, Rules, Examples) provides a proven template that...
by Corinne McKenna | Jan 7, 2026 | blog
Article Summary: Search has fractured. Law firms once competed for blue links on Google. Now they compete across answer engines, AI chatbots, voice assistants, and generative search platforms. Four strategies define visibility in 2026: SEO builds the foundation by...
by Corinne McKenna | Nov 24, 2025 | blog
Summary E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and helps Google assess content quality for search. E-E-A-T began within the Search Quality Rater Guidelines and shapes how Google evaluates reliable information. Law firms rely...
