by Corinne McKenna | Nov 10, 2025 | blog
Summary AI Overviews now appear in 60% of Google searches as of February 2026, fundamentally altering how potential clients discover legal services and driving a shift from click-based metrics to citation-based visibility. Law firms experienced a median 42% drop in...
by Corinne McKenna | Oct 15, 2025 | blog
In the bustling world of UK law, you have your Davids – the agile, expert small and medium-sized firms, often punching above their weight. The big guys have armies of marketers, slick campaigns, and a presence everywhere. But does that mean the Davids are out of luck?...
by Corinne McKenna | Oct 14, 2025 | blog
For law firms regardless of size and reach, a website is just the start. When people need a lawyer, they don’t flip through the Yellow Pages anymore. Instead they search online. That’s why ‘Search Engine Optimization (SEO)’ is so important (and...
by Corinne McKenna | Oct 10, 2025 | blog
According to recent research, the average UK law firm still allocates just 2% of gross revenue to marketing – a figure that has been creeping upward as firms recognise that client acquisition requires more than word-of-mouth referrals and professional...
by Corinne McKenna | Oct 10, 2025 | blog
Search engine optimisation (SEO) might seem straightforward on paper, but for UK law firms, SEO is anything but. The legal sector faces a distinct set of obstacles that make traditional SEO approaches inadequate at best and actively harmful at worst. Understanding...
by Corinne McKenna | Oct 10, 2025 | blog
According to Microsoft’s recent announcement, the way search engines select and present content has fundamentally shifted. Traditional SEO focused on getting your page ranked in a list. AI search is different: it is about getting your specific content chosen to...
